Recent research by one of our preferred green lenders, Brighte, has highlighted a significant challenge for Australia, i.e. electrifying over 10 million homes and making them energy efficient.
Nigel Freitas, Head of Enterprise and Corporate Affairs at Brighte, shared these findings at the Smart Energy Council’s recent consumer summit.
He noted that:
A substantial portion of the population lacks awareness of these critical terms, which are essential to the country’s energy transition efforts. The survey also uncovered that 60% of respondents feel they do not have access to adequate information about electrification and decarbonisation. Additionally, 40% of those surveyed find the task of electrifying their homes overwhelming due to the abundance of information, much of which is conflicting.
Freitas stressed the importance of consumer involvement in driving the energy transition. “We’re going to have to move a lot of [consumers] from apathy to action, and make that process really simple,” he said.
The findings underscore the need for clear, accessible information and support to help Australians navigate the path to a more sustainable, energy-efficient future.